Walia Beer challenged us to come up with a Brand Campaign that would be visually different from anything they have done before and to specifically appeal to the Gen-Z of Ethiopia. After a thorough research process, we came up with ‘No One Like Us’, which captures the one thing that our brand and the target audience have in common.

There is NO Beer like Walia Beer and there is NO generation like Gen-Z; and together, we have created vibrant and relevant communication materials and BTL events that completely resonate within our market. Also, by partnering with the Gen-Z’s most admired musician, Rophnan, we are tapping into a key passion point of the youth through Music.