Menu
Tea for every occasion
CLIENT: Midroc Investment Group
Brand: Girum Tea
CATEGORY: Hot Beverages
Market: Ethiopia
Fields: Branding, Packaging Design
When we were briefed on this project, we had to consider how the brand’s design is reflected in the Product Packaging, not just the Brand Identity. With lots of brands being introduced to supermarket shelves, we needed to be able to stand out with a modern and aesthetic packaging, which we achieved by designing a bold logo and using color effectively to differentiate our brand from the competition.
