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WHO ARE YOU SUPPORTING?
CLIENT: MultiChoice
Brand: DSTV
CATEGORY: TV Subscription Service
Market: ETHIOPIA
Fields: Advertising Campaign, Print and Audio Visual
We were tasked with creating a campaign that would cause a lot of excitement and engagement during the World Cup period. We decided to use a common phrase ‘Yemane?’, which means ‘Who do you belong to?’. Our Ads used that awkward moment when you are asked that question to create some tension and then delivered a cheeky twist with everyone’s response, for example, “I belong to Brazil”.
This additional layer of communication ran in parallel with the official World Cup communication to engage relevantly with the local market.
This additional layer of communication ran in parallel with the official World Cup communication to engage relevantly with the local market.
