Tea for every occasion

CLIENT: Midroc Investment Group

Brand: Girum Tea

CATEGORY: Hot Beverages

Market: Ethiopia

Fields: Branding, Packaging Design

When we were briefed on this project, we had to consider how the brand’s design is reflected in the Product Packaging, not just the Brand Identity. With lots of brands being introduced to supermarket shelves, we needed to be able to stand out with a modern and aesthetic packaging, which we achieved by designing a bold logo and using color effectively to differentiate our brand from the competition.